Technological Break Through Closes the loop on the call to sales disconnect….

Call tracking software records information about incoming telephone calls, but not the conversation. Call tracking is a technology which enables the pay per call business model, allowing the tracking of phone calls to be associated with performance based advertising, and supplying additional analytic information about the phone calls.^[1] Call tracking is a method of performance review for advertising. It is based on the technological possibility of measuring the behavior of callers and is thus the equivalent in telephony to the conversion tracking used on the internet. Via different channels, both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium.

Call tracking may record:

• What number has called
• The geographical location of a caller, if available
• The time distribution of incoming calls
• Recording of the phone call

This information can be used to generate reports such as, amongst others:

• Caller names and addresses (if a database relating numbers to names and addresses is available)
  • Postal code summary
• Missed calls
• Call summaries (e.g., hourly, daily)
• Details of repeat and unique callers
• Analysis of frequency of calls by city and area code, if available

An application of call tracking is to monitor the effectiveness of advertising campaigns by comparing tracking reports before and after.

Call tracking is available on all types of incoming PSTN and VoIP telephone lines.